About Us

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Wonderland Sweets Bakery was founded by Ashley Villarreal in 2017 and is run by her & her husband, Alex! WSB is a full service bakery that specializes in modern buttercream cake design, french pastries and chocolates. 

Our Storefront has arrived! We are now located inside Rooted at 1408 North Main Street Rockford IL, 61103. Rooted is owned and founded by Rockford Local, Elizabeth Schaer. Rooted started from selling succulents in thrifted containers at pop-up shops in 2019. It quickly grew into selling vintage items– furniture, home decor, art, and glassware. With the future of the business at 1408 N Main Street, it will combine Liz’s passion for design and love of combining new and old. The new location is a boutique with a focus on artisan-made goods, food and beverage, curated vintage, and more!